Lane County expands business directory to highlight diversity

Lane County expands business directory to highlight diversity
Posted on 11/14/2023

Lane County’s Equity Program has expanded its online business directory to highlight local businesses owned by people of diverse backgrounds. The Diverse Business Directory can be found online at


“We believe in supporting diverse businesses here in Lane County,” said Shayna Higashi, Lane County Equity Program analyst. “This directory can help connect businesses with customers who want to be allies and support diverse community members and local businesses, as well as help foster a sense of belonging and representation in the business community. An identity based directory will do that by enhancing businesses’ online visibility.” 


The directory allows people to search for local businesses owned by people who identify with one or more of the following diverse identities: Asian, Black, Indigenous, Latino/a/e/x, LGBTQIA2S+, Pacific Islander, Person with a Disability, Veteran, and Women. It is organized by business type and location. There are currently 44 businesses in the directory.


Business owners interesting in being included in the directory can find an online submission form at The directory is updated at the beginning of each month. 


The directory was originally published in 2020 as a list of Black-owned businesses in Lane County. Outreach to those businesses is underway to update their information and add them to the expanded directory.   

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